To celebrate their 40th anniversary the NGO World Wildlife Fund France – WWF FR – decided to create a unique digital experience. With more than 30 worldwide actions, 17 species preserved, 5 natural reserves protected, and a dozen battles against pollution, deforestation and carbon footprint, the challenge was huge. We created a simple, clear, and playful website mixing videos, photographies and the essential information against pollution, deforestation and carbon footprint, the challenge was huge. We created a simple, clear, and playful website mixing videos, photographies and the essential information.